Website Performance

3. Title: Why Website Performance Is a Feature, Not an Afterthought

Purpose: To show you care about user experience and business outcomes, not just code. This appeals directly to clients and product managers who care about metrics like bounce rate and conversion.

Skills Showcased: Performance optimization, Core Web Vitals, SEO, user experience (UX), use of auditing tools.

Brief Outline:

Hook: Start with a statistic (e.g., "A 1-second delay can reduce conversions by 7%").

The Business Impact: How speed affects user retention, SEO, and revenue.

My Audit Process: How you use tools like Lighthouse, WebPageTest, or GTmetrix.

Top 3 Fixes I Implement:

Image Optimization: Using modern formats (WebP), lazy loading.

Code Splitting & Bundling: (e.g., with Webpack/Vite).

Caching Strategies: (Server-side and client-side).

Case Study: Show before-and-after metrics for a project you worked on.